Review
"I've created four multimillion-dollar companies in my career by building my own personal brand, leveraging that to see growth in the companies I create, and then implementing many of these same strategies for my companies as well. This book shows you many of the steps I've personally taken in order to continue to grow my brand and many of the steps I still undertake to this day."
--Neil Patel, co-founder, NeilPatelDigital.com, Quicksprout.com, CrazyEgg.com, Kissmetrics.com
"If you have the opportunity to work with Gián and Aaron, DO IT. They are the secret weapon for companies like Salesforce, Target, and Coca-Cola. Plus, they are just awesome people to hang out with."
--Charlie Hoehn, author of Play It Away and head of video, Scribe Media
"Aaron and Gián take you on a journey that reveals their insights on how to grow your brand in a digital world. This comes from years of blood, sweat, and tears for their own business and helping many other entrepreneurs. They are not just teachers but also practitioners. This book is a holistic dive into the art and science of what is required to succeed at business in a global economy."
--Jeff Bullas, CEO, JeffBullas.com
"Digital marketing experts Aaron and Gián have a superb level of knowledge about effective strategies that involve new social media web technologies. Their visualization and creativity alone are phenomenal, but they add a seasoned layer of strategy, business, and experience that make them a cut above the rest. Their ability to mix such a high level of creativity with an expert level of strategic thinking in the marketing world, let alone the social media marketing world, is evident in the ongoing success of their business, Louder.Online."
--Nicole Gulliver, director, Reliable Resourcing Pty Ltd.
"I have had the pleasure of both knowing and working with Gián and Aaron for the past five years. They are both subject matter experts and thought leaders in the field of digital marketing. Their creativity and attention to detail is second to none, and they show the same level of professionalism and enthusiasm no matter what the task at hand. They have surrounded themselves with a dedicated team of like-minded professionals providing market-leading strategies and solutions with exceptional ROIs on all things digital. From startups to high-profile, established brands, their company, Louder.Online, always delivers strategies and solutions that closely match the needs and expectations of even the most ardent of clients. In an industry that is fast becoming overpopulated with service providers, Gián and Aaron are always at the forefront of research and development, embracing new technology and their resultant strategies, and they continue to be one of the industry's shining lights."
--Paul McKinnon, MBA, CPA, virtual CFO
"In 2012 at Mindshare, a WPP agency, I was first exposed to Aaron and Gián's thinking: data-led, channel agnostic, and content-centric. Things were never the same again. I thought about marketing differently. Search was sexy, exciting, and vital for clients. Then results came flooding in. Not only should you read this book, but you should also draw all over it, give it to a client, and refer to it before you answer any business challenge."
--Phil Ohren, CEO, Intender Digital
"These days, digital marketing is no longer optional. It is necessary. Starting with the basics and packed with step-by-step instructions, as well as real examples, this book takes the uninitiated into the world of digital marketing in ways only someone who started from scratch and worked their way to success can. Definitely a must-read for entrepreneurs who want to grow their businesses online."
--Valerie Go, operations manager, Louder.Online
"As a content creator in the digital marketing space, I've had the privilege of working with marketers of all colors and stripes. It's immediately obvious to me when a marketer really gets it and when they're just parroting what they've learned from following others. Aaron and Gián are two of the rare marketers out there who don't just follow digital marketing best practices. They intuitively understand the theory behind them, as well as how to put it into practice. They truly walk the walk, as the results they've been able to achieve for their clients at Louder.Online prove. For them to put their principles and practices into writing is a gift to the marketing community. Don't miss it."
--Sarah Rickerd, owner, Arbor Media Group
"For me, navigating the world of SEO in order to rank my websites on Google is a bit like wandering around in a dark room with a blindfold, with someone continuously putting new obstacles in my way. Aaron and Gián at Louder.Online were more than a beacon in the dark. They proved to be the sunshine that allowed me to claw my way out, start getting some good results on Google, and drive traffic and sales to my sites."
--Gary Johannson, art director, BlueHorizonPrints.com.au
"Aaron and Gián are two of the most driven, creative, and inspirational people I have had the pleasure of knowing both on a business and personal level. The fact that they have joined up to share their wealth of knowledge on marketing should make anyone with an interest in this field go out and buy their book."
--Amy Sutton, director of sales and marketing, Samujana.com
"Aaron and Gián are the most professional people I have had the pleasure to work with. Their experience and knowledge in content marketing and branding are well proven, and their client management skills are refreshing. I was not surprised to see that they are now guest speakers at high-profile events around the globe."
--Alex Starkey, CEO, Hydropeat
"Aaron and Gián are my go-to resource in a sea of noise--on all things digital marketing. If you're a founder or entrepreneur trying to grow your business, listen to them!"
--Dennis Yu, co-founder and CEO, Blitzmetrics.com
"When it comes to content marketing, I think about Louder.Online. It's no surprise that I found more than a few gems in their book. It's a must-read."
--Josh Fechter, co-founder, BAMF Media, Squibler.com
"When it comes to marketing, you want to follow practitioners, not just spokespeople. Aaron and Gián understand branding from building their own personal brands firsthand--not to mention the amazing firsthand experience they've had building up the brands of their clients. They've learned through doing, which is always the best teacher."
--Logan Young, co-founder and head of training, Blitzmetrics.com
"I can't speak highly enough of Aaron and Gián, the founders of Louder.Online. I've known them as individuals for years, and they have done an incredible job growing Louder.Online from a small, humble agency to the global agency that it is today. Not only are they incredible marketers in SEO and content marketing, but they are also great people who serve their clients, connections, and friends well--and I believe this has contributed to their amazing success as a business. If you want to build a brand and a global business, these guys know what they're talking about!"
--Dan Siepen, co-founder, Growth Hackers Australia
"In a digital world with so many self-proclaimed 'experts,' it's refreshing to read a book from two people who have been there and done it themselves.
"I was skeptical that this would be another run-of-the-mill marketing book with high-level takeaways. But instead of lip service, Gián and Aaron have packed it full of real and actionable stories of success. A must-read."
--Will Blunt, founder, BloggerSideKick.com
About the Author
Aaron Agius is the CEO and co-founder of Louder.Online, a global agency that has worked with brands like Salesforce, IBM, and Coca-Cola. Named as a leading digital marketer by Forbes, Aaron leverages his thought leadership and speaking engagements to help businesses optimize their efforts and accelerate their growth.
Gián Clancey is the CMO and co-founder of Louder.Online, where her passion for science has fueled countless world-class, data-led marketing campaigns for global brands. Growing up in a large family taught Gián the power of close, authentic relationships, which she uses to fuel passionate engagements with employees, clients and stakeholder communities, and the wider digital industry.
