Why do women entrepreneurs CONSISTENTLY MINIMIZE their wins?
Since 2022, the team and I at SAFI Media have been tracking how women entrepreneurs:
👉🏾 Report on their wins
👉🏾 Relate to their success
👉🏾 Communicate about their accomplishments
We have tracked nearly 100 women founders and several hundred “win submissions” in this time.
In a recent detailed analysis of 60 win submissions over a 60-day period, we found that
🎉 33% of the women entrepreneurs owned their wins without apologizing, downplaying or qualifying.
🫣 67% of the women entrepreneurs we studied DID NOT own their wins outright. Rather, they
❌qualified,
❌apologized for,
❌expressed embarrassment or shame around,
❌minimized the accomplishment.
(Imagine if you minimized the wins and accomplishments your children, team members or friends shared. You know what you would be called? Emotionally abusive. Just saying.)
Tracking and reporting on your wins is important for entrepreneurial development and growth.
Why? Because when you consistently measure where you are TODAY as compared to where you were last week, last month, last quarter, last year…
AND you celebrate the micro-improvements you make over time…
You develop what psychologists call “a sense of self-efficacy” — the belief in your own competence.
Self-efficacy is the root of CONFIDENCE, sustained performance, aspiring to more etc. Much has been made about the importance of CONFIDENCE in women’s development. And quantitatively I have 100% observed a link between higher performance and the ability to own even small accomplishments WITHOUT APOLOGY in the hundreds of women I have coached over the years.
What’s more, as women continue to redefine what success looks like in the business world, it’s critical that we give other women permission to
✅ Own our excellence
✅ Celebrate our ‘enoughness’
✅ Model the diverse ways success can look.
It’s REALLY common on social platforms to complain about people sharing only the “highlight reels.”
In our experience, when it comes to women reporting on our accomplishments, women are much more likely to share the low points.
Why do you think this is? Let me know in the comments.
SÓCIO na OPX
4y👏👏👏👏