Marketing Coach & CEO at Bluewire Media. Social Media Keynote Speaker & Author. Build a marketing asset that serves your business for years. ⫸ BGSOBA
Type "IP" for my PDF guide on unpacking your IP. "Intellectual Capital" VS "Intellectual Property" Intellectual Capital: Most consultants have an abundance of intellectual capital -- ideas, knowledge and expertise -- "in their head" but it is therefore dependent on them personally delivering it to clients. This presents an opportunity to convert this knowledge into intellectual property. Intellectual Property (IP): IP allows you to convey your knowledge and expertise without you having to deliver it in person. IP can include things like methodologies, frameworks, training videos, books, resources and processes. If you can unpack your intellectual capital and convert it into "IP" you can impact more people, scale beyond just you and create leverage in your business. #IP #intellectualproperty #consultant #adviser #business #entrepreneur #marketing #digital #video
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This is very valuable information that I could use. Thanks
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IP, thanks!
IP please. Great short value add, Adam!
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Marketing Strategy Consultant co-creating business, marketing and brand strategies with clients looking for growth
4yAdam's been helping me put my years of experience using certain models to consult with into tangible IP tools and its been a very rewarding process. It was interesting to go through his questioning process and discover exactly what I had been developing over years of working in marketing and also my consulting business. He helped me recognise the value of my own thinking and then how to codify it into usable marketing tools. It also refines my own thinking about each of the models and how to apply them. Thanks again Adam.