The 'Great Reset'...

Witnessing the turbulent times we’ve entered into, it’s evident that critical thinking is more important—and urgent—than ever.

And that includes often going against the ‘group think’ we witness around us, in our industries, online, and in the media.

While of course we have to be aware of trends, and new ideas can be harnessed by going with the masses, nothing historical or life changing is typically created in that manner.

So after three years of hosting my ICONIC workshops for business leaders, I’m now shifting to a brand-new message based on what I see we most need at this time.

Because all truth begins as heresy.

And all change-making icons actually start out as... iconoclasts.

i·con·o·clast — a person who opposes settled beliefs or institutions as being based on error or lack of critical thought

It’s never been more important that you open to becoming the rulebreaker you are being called to be right now.

In fact, you have no choice.

Our traditional institutions have failed us, conventional business models are floundering, and there is madness outside your door.

Within the last three weeks, you’ve likely gone from your business being A-OK, jaunting out and about, and enjoying life as usual ... to suddenly having many of your income streams abruptly cut off, being locked inside your home because you were told to hide, and sitting alone on a sanitized sofa ordering sustenance from a phone app.

Take that in for a minute.

You now really have no choice but to become a business rule breaker. For the sake of yourself, your family, and your future.

But I’m going to insist you think beyond survival.

I'm going to hold you to something higher.

This time could — in the most silver lining possible way — be the foray into the most iconic work of your life.

So this newsletter won’t be mentioning pandemics or limitations going forward. Only possibilities. Because we are actually—albeit in a strange way—being guided to make rapid progress forward.

If this calls to you, please subscribe now — via the blue buttons above and below — to be privy to this entire series, delivered to you every two weeks.

It's time to change the conversation.

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Ali Brown is one of the most recognized entrepreneur coaches in the world, having built a coaching + consulting enterprise that ranked in the Inc. 500 list of fastest growing private companies in the U.S. She is Founder + CEO of The Trust global network for women entrepreneurs and leaders generating 7- and 8-figure revenues. Her award-winning Glambition® Radio podcast has been featured as a ‘must listen’ business show by Inc. and Entrepreneur. She has been named one of Forbes’ Women to Watch, one of EY’s Winning Women Entrepreneurs, and an entrepreneur delegate for the United Nations Foundation’s Global Accelerator.