From the moment a referral partner recommends a care company to the ongoing collaboration between agencies and partners, trust is the invisible thread that binds them together. Imagine this scenario: a family faces the daunting task of finding the right care solution for their loved one. They turn to a trusted referral partner—a healthcare provider, social worker, or physician—for … Read More
Build Local Awareness of Your Care Company With Social Media Marketing
Social media is a powerful tool for connecting with family caregivers, potential clients, referral partners, and job seekers and creating brand awareness for your care company in the communities you serve. Home care agencies can effectively enhance marketing efforts and reach a wider audience by leveraging social media platforms. But which social media platforms make the most sense for your … Read More
The Top Five Things to Know About Home Care Management Software
If your home care agency has trouble completing daily tasks using outdated methods, it’s time to make things more efficient. Moving from manual processes to an unfamiliar technology can seem daunting, but there are some significant benefits to using software instead of paper or even spreadsheets. Once you’ve done the hard part of hiring a home care software vendor … Read More
5 Steps to Creating a Valuable Home Care Service
Whether you are a start-up home care business or your home care agency has been around for a few years but growth has been stagnant, here are five steps to creating a valuable service to help your agency thrive. 1. Listen, Don’t Assume Every business owner who wants to be successful should start at the beginning: listening to the … Read More
The Power of Personal Stories in Home Care Marketing
Think back to a time when you needed to choose a service provider to help you with a sensitive situation. Perhaps it was a healthcare provider. You likely placed a high value on hearing encouraging stories from others who have used that provider or hearing the provider talk about how they’ve helped others in your circumstance. The same is … Read More
Get the Most Out of Your Home Care Software
For an agency to be successful in the home care space, owners and operators should invest in home care management software. No matter which system an agency chooses, ensuring the business gets the most out of that software is important. Whether it’s a brand new home care agency that’s shopping around for the best fit for their new business … Read More
Elevate Your Care Marketing Strategy for 2024
Now that we’ve turned the calendar page and become somewhat accustomed to replacing “2023” with “2024,” it’s time to focus on goals for the year ahead. Specifically, what aspects of your home care marketing strategy could use some recalibration? What worked well for you last year—and what didn’t? Prepare to Embrace Change Let’s face it: change is hard. As a … Read More
Why Fighting Ageism Is Crucial for the Home Care Industry
You may not know it by name, but you’ve certainly seen it in action. Ageism, though perhaps innocuous or even endearing at first glance, is incredibly harmful. Consider how it feels from the perspective of an older adult in the following examples: A provider addresses health questions about an older adult to the family rather than to the individual directly. … Read More
The First Call Starts It All: How to Convert Calls to Clients
Think for a moment about your most memorable customer service experience. What made it unforgettable? Perhaps the representative went above and beyond your expectations. Or maybe the rep failed miserably in providing you with the information you sought. Good or bad, deciding whether or not to do business with a company begins with the all-important first call. To illustrate, take … Read More
Mastering the Art of the Follow-Up in Home Care Sales
Getting new inquiries is the number one goal of successful home care businesses. Next up comes making a good impression during initial calls. It feels great to secure an in-home consultation right away. But that’s not always possible. Many people researching care for a loved one aren’t sure what they’re looking for or what their loved one needs. They might … Read More
Five Ways to Strengthen Your Home Care Marketing Strategy
It’s no secret that home care is a fiercely competitive market. With 426,820 providers nationwide, according to IBISWorld, there is often significant local competition for most agencies. This competition is even more intense because most families don’t even begin their search for care until they have an immediate need for it, not to mention the highly personal nature of in-home … Read More
Is Your Care Company Website Attracting People or Leaving Them Lost?
For many older adults and their loved ones, the idea of engaging the services of an in-home care provider is intimidating, if not overwhelming. With the fierce competition in the industry, it’s crucial to ensure your care agency’s website is as user-friendly, assuring, clear, and concise as possible. Often, home care agency owners settle on the fastest and least expensive … Read More
Can AI Be Used to Create Care Marketing Content?
AI has arrived, unpacked its bags, and moved right in. With programs like ChatGPT, Jasper, and Copy.AI, this new technology is swiftly on its way to becoming a regular part of our daily lives, impacting everything from high school students’ essays to the care industry. However, it’s been somewhat of a rocky start for AI in content marketing. As with … Read More
How Keyword Mapping Helps Attract Qualified Home Care Leads
In the care industry, getting your company’s name in front of the people who need your services has always been the main marketing goal and challenge. The best way to reach qualified leads online is through a robust SEO plan that includes keyword mapping. Keyword mapping helps agencies better position their care websites to rank well in searches. But what … Read More
8 Tax Deductions Home Care Agency Owners Often Miss
You know all too well that it takes money to make money. Running a home care agency is no exception. Fortunately, there are several tax deductions that can help you save money on your tax bill. Unfortunately, many home care agency owners miss out on some of these deductions simply because they aren’t aware of them. Let’s talk about eight … Read More
Visiting Home Care Referral Partners in Person: Top Tools for Sales Success
It seems like just yesterday that we were all shuttered away by the COVID pandemic. Virtual meetings and phone calls were the only way to maintain referral partner relationships. Home care companies were too busy fighting fires to nurture new referral sources. Fast forward to 2023, and the pandemic is, for the most part, behind us. In-person networking should once … Read More
The Best Social Channels for Home Care Marketing
Social media is a powerful marketing tool. Whether you’re recruiting caregivers or attracting new customers, there are multiple social media platforms that can help you reach the right audiences. The ways that companies market on social media vary depending on the audiences they’re trying to reach. Many mainstream brands have such a wide audience that the marketing possibilities are endless … Read More
Why Warm Messaging Matters in Home Care Marketing
In the heart of winter, most of us long for warmth. We cozy up with blankets, don fuzzy sweaters, or snuggle by a fire. These things make us feel comfortable during what can be a harsh time of year. Those seeking care for a senior loved one are going through a similarly tough period. Most have struggled to provide care … Read More
How Can You Overcome Objections to the Price of Home Care?
When potential clients call looking for home care services, cost is often a key factor in their decision-making process. Consumers want to know that they’re getting the best value for their purchases, and a quality service or product can help them overlook a higher price. How do we overcome the price objection? It’s crucial for your home care agency to … Read More
How to Tell if Your Agency Truly Values Caregivers
Guest blog by Connor Kunz of Careswitch Who’s the best leader you’ve worked for? One of the best CEOs I’ve ever worked for was Erik Madsen, CEO of Home Care Pulse from 2018-2021. We’ve both since moved on to other endeavors (me to Careswitch and him to local church service and entrepreneurship), but I learned a lot from him. He … Read More
Set the Table for Improved Caregiver Recruitment and Retention
Much of home care marketing involves using content to showcase how your agency helps seniors and family caregivers in need of support at home. After all, targeting clients is essential for a growing business. Agencies should nurture and give thanks throughout the year for new leads and existing clients alike. However, as we think about being thankful this time of … Read More
Care Companies: If Asking for Online Reviews Frightens You, Read This!
Does asking for online reviews of your care company strike fear in your heart? Are you afraid you’ll be shocked by a negative review and not know how to respond? Online reviews don’t have to cause a fright. At corecubed, we’ve seen it all—the good, bad, and ugly of reviews—from consumers and caregivers alike. We’ve also helped hundreds of care … Read More
Want to Bring in Additional Private Duty Business? Do This!
In today’s highly competitive home care market, running a profitable home care agency requires multiple lines of business and revenue streams. Many successful home care company owners have found that they can achieve this by accepting long term care insurance (LTCI) and VA benefits. These two revenue streams come with more cost flexibility than other contractual streams of revenue. With … Read More
The #1 Overlooked Strategy to Drive a Steady Stream of Care Business
When hours are trending up, referrals are coming in at a higher rate than customer attrition, and revenue is steadily increasing, it’s tempting to coast on referral partner relationships. But is that sustainable long-term? Or is it possible that you could be just one review away from losing a stable referral source? One surefire way to mitigate risk and avoid … Read More
Three Big Mistakes Home Care Owners Make and How to Avoid Them
A while ago, I was browsing a home care Facebook group. Somebody asked the pros and cons of starting a home care agency. Everybody mentioned challenges like recruitment as cons, but one comment was particularly on the nose. “You will work all the time. Nonstop. 24/7/365,” one commenter responded. They’re only right in some cases, but they hit on a … Read More